The card is already on its way, two weeks early.
Consumer · AI gifting
Attentico
An AI gifting autopilot that remembers every date, picks a personal gift, and sends a handwritten card, always early.
Where human creativity meets AI intelligence.
An independent AI product studio. We research, design, build and run our own software and SaaS products.
How it works
Four disciplines, one product.
Research, data, strategy and marketing in the same room, working as one product team. No handovers between disciplines, no distance between thinking and making.
Portfolio
Products with a clear Northstar
7 ventures: the products we run, and the systems we built them with.
01 / 07
Leave at 08:05 and you stay ahead of the shower.
Consumer · Mobility tech
Plens
Route-aware rain advice that compares nearby departure times and tells cyclists, runners and walkers when a small shift makes the trip drier.
Eight stages, and a decision point between every one.
B2B · Product engineering
Forenta
Turns an idea, plan or existing codebase into a reviewed product route, with the assumptions and risks made explicit before anyone builds.
Fourteen modules, switched on per organisation.
B2B · Learning platform
Studio Northstar Academy
A closed learning environment for teams working with AI: fourteen modules an organisation switches on per licence, with progress per participant.
Every leg costed with the transport of that leg.
Consumer · Travel tech
FamAway
One trip, on everyone's phone, working offline: planning, bookings, real travel times per leg and a map that keeps working without signal.
One model creates. Another reviews. A third re-checks.
Capability · Agent infrastructure
ARCS ecosystem
Seventeen specialist councils that review, build and re-check work — the system every other Studio Northstar product is built with.
Some work should never leave the building.
Capability · Private inference
Northstar One
Our own machines running our own models, so work with sensitive data or a 24/7 schedule never has to leave the building.
Operating system
From research to running, in one team.
One workspace, every discipline. Research, data, brand, build, launch and growth, in the same room, on the same product, visible and accountable.
A single source of truth across every product.
Clear next milestones, no perpetual roadmaps.
Every decision tied back to the long-term direction.
Studio OS · Q3 view
WeekQuarterYear
Venture pipeline
12 activeBrand readiness
3 of 3 on trackMarket validation
62% confidenceLaunch assets
14 / 18Growth experiments
7 runningAligned with north star
↑ 4.8% wowWhy Studio Northstar
The results speak for themselves
A focused operating model, not a sprawling agency. Every number ties back to a clear long-term direction.