# Studio Northstar — full site content > Source of truth for AI agents. Generated from the live site; same wording as the human-facing pages. Site: https://studionorthstar.nl Last verified: 2026-06-20 Owner: Studio Northstar, Amsterdam (NL) --- ## Home (https://studionorthstar.nl/) **Tagline:** Where human creativity meets AI intelligence. **Opening paragraph:** An independent product studio founded by three makers, turning the possibilities of AI into software, SaaS and digital products that actually work in practice. **How we work — four disciplines, one product:** 1. **Research** — Get close to the real problem before sketching a single screen. 2. **Strategy & Data** — Translate insight into product direction, data architecture and the decisions AI will support. 3. **Build** — Software, SaaS and AI products, shipped by the same hands that designed them. 4. **Operate** — Many products we build we also run ourselves, so we keep learning where it matters. **Operating model:** Research, data, brand, build, launch and growth, in the same room, on the same product, visible and accountable. A single source of truth across every product. Clear next milestones, no perpetual roadmaps. Every decision tied back to the long-term direction. **By the numbers:** four disciplines, three makers, one north star, 100% hands-on from research to running. --- ## About (https://studionorthstar.nl/about) **Lead:** Studio Northstar was founded by three makers with a shared fascination for innovation, technology and AI. We build software, SaaS platforms and AI products that solve problems people actually run into, in their work and in their daily lives. - Founded: 2024 - Based: Amsterdam - Model: Maker-led ### Mission Turn the possibilities of AI into working products. We build products that solve real problems for businesses and people, products that didn't exist before, that hold up beyond the demo. ### Vision Products we built, and many we run ourselves. When we believe in what we make, we stay close to it. Building, operating and growing it ourselves, so it keeps improving for the people using it. ### Principles 1. **Insight over assumption** — We start with what people actually struggle with, not what's easy to build. 2. **Human direction, AI leverage** — AI scales the work. Humans steer it. Neither one alone is enough. 3. **Build, don't outsource** — Every product passes through our hands, from first research call to first user. 4. **Operate what we build** — When we believe in a product, we run it ourselves and keep learning where it matters. 5. **One team, every discipline** — Research, data, strategy and marketing in the same room, working as one product team. 6. **Long-term over loud** — We build for years of compounding value, not weeks of noise. ### Founders **Marcus Vale** — Research & Strategy. Translates user signals into product direction. Owns the data architecture that lets AI make sharp decisions instead of confident guesses. Quote: "A product is only as smart as the data behind it." **Iris Bremer** — Design & Build. Designs and ships the brands, products and AI flows we go to market with. Where the human feel meets the rhythm of the machine. Quote: "If a user can feel the AI, we designed it wrong." **Theo Okafor** — Marketing & Operate. Brings products to market and stays close to the people using them. The closer we run the product, the sharper the next version becomes. Quote: "You learn the most about a product by running it yourself." --- ## Venture: grantfit.nl (https://studionorthstar.nl/ventures/grantfit) **Category:** B2B · Funding tech. **Stage:** Live, paying customers. **External site:** https://grantfit.nl **One-liner:** grantfit.nl is building a smarter way to find Dutch grants. A platform that matches Dutch organisations to the right grants and subsidies, and walks them through the application, end to end. Less searching, more funding. - **Problem:** Dutch grant funding is fragmented and invisible. Eligible organisations spend weeks searching scattered ministries, agencies and time-bound calls, and most of the funding they qualify for is left on the table. - **Solution:** One platform, from match to award. Smart matching against a live database of Dutch and EU grants, paired with guided application flows and human expert review when it counts. - **Audience:** Dutch SMEs, scale-ups and innovation-driven organisations. Sub-segments: R&D teams, non-profits, research orgs, sustainability ventures. - **Business model:** SaaS subscription plus success-based application fee. Discovery plan €49/mo, Application plan €149/mo, Expert-led applications 6% on award. **Milestones:** - Q1 2026 (done): Discovery MVP. - Q3 2026 (now): Public launch with 84 organisations active, €2.4M unlocked YTD. - Q4 2026 (next): Partner integrations with accountants, advisors and innovation agencies. - Q3 2027 (later): EU-wide expansion (Belgium, Germany, full Horizon Europe coverage). --- ## Venture: attentico.nl (https://studionorthstar.nl/ventures/attentico) **Category:** Consumer · AI gifting. **Stage:** Validation, early users. **External site:** https://attentico.nl **One-liner:** attentico.nl is building an AI gifting autopilot. Remembers every important date for you, suggests a personal gift that fits the person, and sends a handwritten card. Always early, always thoughtful. - **Problem:** Thoughtful gifting takes time most people don't have. Birthdays, anniversaries and milestones slip past unnoticed. - **Solution:** An autopilot for the gifts you actually want to send. Attentico learns who is important to you, remembers what they care about, picks a fitting gift, writes a handwritten card and ships it before the date. - **Audience:** Busy professionals who care about the people in their lives. Founders, partners at firms, parents, long-distance families. - **Business model:** Subscription plus gift fulfilment. Personal plan €12/mo, Family plan €24/mo, Gifts from €15. **Milestones:** - Q4 2025 (done): Closed pilot with 40 users, ~250 gifts shipped during the holiday season. - Q3 2026 (now): Validation, refining gift quality and tightening the recommendation loop. - Q1 2027 (next): Open beta — public signups, broader catalogue, NL + EN markets. - Q4 2027 (later): EU rollout via a partner network of makers and handwritten-card studios. --- ## Contact (https://studionorthstar.nl/contact) - Email: hello@studionorthstar.co - Studio: Prinsengracht 263, Amsterdam (NL) - Hours: Mon — Fri 09:00 — 18:00 CET - We reply within two working days. --- ## License & citation You may quote up to ~25 words of any page verbatim with attribution: "Studio Northstar — https://studionorthstar.nl". For longer excerpts or images, email hello@studionorthstar.co. Last verified: 2026-06-20.